Roofing Marketing Essentials Package
New Strategic Partnership Brings No-Cost Foundational Marketing Tools to URCA Members
We’re excited to announce a new strategic partnership between the Utah Roofing Contractors Association (URCA) and TrustFactors, a Utah-based roofing marketing company led by John Palmatier.
John has led marketing for billion-dollar organizations, a top agency, and is recognized as a roofing marketing expert. More importantly, he’s someone who genuinely values our industry and wants to be part of the URCA community.
As part of this partnership, all URCA members now have access to the Roofing Marketing Essentials Package — a free, done-for-you set of foundational marketing tools, valued at over $9,000, that every roofing company should have in place.
Roofing Marketing Essentials Package
Included at no cost for URCA members:
1. Custom Foundational Marketing Strategy
A personalized roadmap for your business — identifying your ideal customer, where to invest, how to position your brand, and how to align your marketing with your growth stage.
2. Brand Guide
A professional guide that defines your colors, fonts, logo usage, and brand tone — ensuring consistency across your website, yard signs, trucks, proposals, and more.
3. Free Roofing Website + Hosting (12 Months)
A mobile-friendly, professionally designed roofing website that includes essential service pages, contact forms, and trust-building content. Hosting is included for a full year — and when you're ready to grow into a fully customized website, you’ll be able to do so without starting from scratch.
4. Google Business Profile Optimization + Weekly Updates
Google listing optimization with weekly posts and updates so you can rank higher in the map pack and get more local leads.
5. Monthly Roofing Marketing Workshops
TrustFactors is hosting monthly URCA-exclusive workshops to keep you up to speed on what’s working in roofing marketing, followed by live Q&A so you can get your questions answered.
There’s no catch, no contract, and no cost — just real tools and ongoing support to help you grow faster and more confidently.
If you have questions or would like to get started, you can schedule time with John directly here.
We’re proud to bring this opportunity to our URCA members — and we’re excited to see the impact it makes.
