Public Announcements
ADVOCATE FOR WORKFORCE SOLUTIONS: SUPPORT H.R. 5494
🛠️ Advocate for Workforce Solutions: Support H.R. 5494
URCA joins NRCA and WSRCA in urging our members and industry partners to support H.R. 5494, the Essential Workers for Economic Advancement Act—a bipartisan bill designed to address the chronic workforce shortages impacting roofing and construction businesses across the country.
This legislation would create a market-driven visa system for temporary workers, helping employers legally and responsibly meet labor demands while protecting American jobs and strengthening economic growth.
Why It Matters:
- Workforce shortages are growing due to an aging labor force and limited access to qualified workers.
- H.R. 5494 offers a long-term, balanced solution that adjusts with economic conditions.
- The bill includes safeguards like E-Verify to ensure only legal workers are hired.
How You Can Help:
📨 Email your Congressional representative and urge them to co-sponsor H.R. 5494.
It only takes a few minutes—and your voice can help shape the future of our industry.
🔗 Not an NRCA member? No problem.
Visit www.house.gov and enter your ZIP code to find your representative.
Choose Immigration as the issue and paste this message into the email form:
👉 As your constituent, I urge you to co-sponsor H.R. 5494, the Essential Workers for Economic Advancement Act, bipartisan legislation to address severe workforce shortages in roofing and similar industries. As workforce shortages become more acute because of an aging workforce and other factors, Congress needs to pass balanced solutions to address economic and security needs.
My company provides well-paying, family-sustaining jobs for our employees. But chronic workforce shortages have become common in the roofing industry despite extensive recruiting efforts for the opportunities we provide. H.R. 5494 will address this problem by establishing a new, market-driven visa system that will enable employers to obtain the workforce needed to grow our businesses. The legislation creates a two-track system that matches qualifying employers with temporary workers who must first receive a permit to work in positions that will otherwise go unfilled. The bill also protects our security by requiring participating employers to use E-Verify to ensure only legal workers are hired.
I encourage you to co-sponsor H.R. 5494, an innovative solution to the ongoing problem of workforce shortages. This new system will adjust with economic conditions, safeguard employment opportunities for American workers, and enable job creators to legally obtain the workers needed to meet demand and grow our businesses and the economy.
Thank you for your consideration of my views regarding H.R. 5494, the Essential Workers for Economic Advancement Act, which contains balanced reforms critical to boosting economic growth and strengthening our security. I hope you will co-sponsor this legislation, which is critical to the future workforce needs of my company, community and the roofing industry.
Let’s stand together to protect jobs, support growth, and secure the future of roofing in Utah and beyond.
URCA Scholarship Winners!
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🎉 Congratulations to Our 2025 URCA Scholarship Winners! 🎉 The URCA is proud to recognize this year’s scholarship recipients for their dedication, hard work, and commitment to excellence. We are thrilled to celebrate Savanna Wallace, Brendan Ringer, and Dallas Waters for their outstanding achievements! You inspire us, and we are thrilled to support your academic journey. Best wishes for a bright future—keep reaching for success!
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New Strategic Partnership Brings No-Cost Foundational Marketing Tools to URCA Members
New Strategic Partnership Brings No-Cost Foundational Marketing Tools to URCA Members
We’re excited to announce a new strategic partnership between the Utah Roofing Contractors Association (URCA) and TrustFactors, a Utah-based roofing marketing company led by John Palmatier.
John has led marketing for billion-dollar organizations, a top agency, and is recognized as a roofing marketing expert. More importantly, he’s someone who genuinely values our industry and wants to be part of the URCA community.
As part of this partnership, all URCA members now have access to the Roofing Marketing Essentials Package — a free, done-for-you set of foundational marketing tools, valued at over $9,000, that every roofing company should have in place.
Roofing Marketing Essentials Package
Included at no cost for URCA members:
1. Custom Foundational Marketing Strategy
A personalized roadmap for your business — identifying your ideal customer, where to invest, how to position your brand, and how to align your marketing with your growth stage.
2. Brand Guide
A professional guide that defines your colors, fonts, logo usage, and brand tone — ensuring consistency across your website, yard signs, trucks, proposals, and more.
3. Free Roofing Website + Hosting (12 Months)
A mobile-friendly, professionally designed roofing website that includes essential service pages, contact forms, and trust-building content. Hosting is included for a full year — and when you're ready to grow into a fully customized website, you’ll be able to do so without starting from scratch.
4. Google Business Profile Optimization + Weekly Updates
Google listing optimization with weekly posts and updates so you can rank higher in the map pack and get more local leads.
5. Monthly Roofing Marketing Workshops
TrustFactors is hosting monthly URCA-exclusive workshops to keep you up to speed on what’s working in roofing marketing, followed by live Q&A so you can get your questions answered.
There’s no catch, no contract, and no cost — just real tools and ongoing support to help you grow faster and more confidently.
If you have questions or would like to get started, you can schedule time with John directly here.
We’re proud to bring this opportunity to our URCA members — and we’re excited to see the impact it makes.
GAF on ABC 4 Good Things Utah
Please join us in supporting AnnMarie Ballard with GAF during her interview with ABC 4 News
on Good Things Utah airing July 11th from 9am to 11am!
